I tried to configure a place conceived as a new agora, capable of encouraging and stimulating productive discussion, in a dimension of communication that gets away from traditional parameters, making virtual interface scenarios the protagonists.
Massimo Iosa Ghini
IBM Software Executive Briefing Center in Rome has been entirely renovated and has significantly expanded its area. The entire project, designed by Massimo Iosa Ghini and his studio, elaborates the famous “strips” of the IBM logo in an innovative and fascinating way.
IBM Software Executive Briefing Center, image courtesy Iosa Ghini Associati | Photo by Santi Caleca
IBM Software Executive Briefing Center, image courtesy Iosa Ghini Associati | Photo by Santi Caleca
Audiovisual advanced technologies have been carefully selected to provide guests, a comfortable and high value-added experience.
IBM Software Executive Briefing Center, image courtesy Iosa Ghini Associati | Photo by Santi Caleca
The new Software Executive Briefing Center in Rome is located within the same structure that hosts the international laboratory for the development of the IBM Software Group and provides all the tools to explore IBM’s technology and its innovative solutions in one new and exciting atmosphere.
IBM Software Executive Briefing Center, image courtesy Iosa Ghini Associati | Photo by Santi Caleca
IBM Software Executive Briefing Center, image courtesy Iosa Ghini Associati | Photo by Santi Caleca
The IBM Software Executive Briefing Program is designed to provide professionally managed events and to maximize the value of time that customers spend in IBM. Any “briefing” usually includes presentations and demonstrations to bring customers to run events which they participate. Listening, discussing and illustrating how the new IBM technologies can be helpful in facing and resolving technical and business issues, make people away from the traditional concept of communication, to get closer to a place of useful comparison: a new agora.
IBM Software Executive Briefing Center, image courtesy Iosa Ghini Associati | Photo by Santi Caleca
IBM Software Executive Briefing Center, image courtesy Iosa Ghini Associati | Photo by Santi Caleca
+ Project credits / data
Project: IBM Software Executive Briefing Center
Location: Roma, Italy
Year: 2010
Type: Interior design
Design: Iosa Ghini Associati | http://www.iosaghini.it/
Photographer: Santi Caleca
+ All images courtesy Iosa Ghini Associati | Photo by Santi Caleca
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